Adobe will buy cooperating video software maker for $ 1.275 billion


Adobe announced on Thursday that it buys the company behind the popular video production software of the same name,, $ 1.275 billion. Adobe says it tried to create its own collaboration software on its own, but decided to buy because some customers were already using it in their workflow, Bloomberg reports. often takes a time-consuming process to review edits and artwork, making it asynchronous and Google Workspace-style. Vendors, customers, and everyone else can use the company’s cloud-based software to store and view imagery and provide feedback on edits just by sharing the link. also offers integrations with popular video editing software such as Adobe Premiere Pro, Apple Final Cut Pro, and Avid Media Composer. Limit is no stranger – our video team has been using the software in recent years. will operate independently until the end of the Adobe agreement, after which the company’s founders, CEO Emery Wells and founder John Traver, will join Adobe. Wells continues to lead the team and reports directly to Adobe’s core products, Scott Belsky, Adobe says. In its opinion on the acquisition, Wells adds, “The product you know and love doesn’t go anywhere,” and says Adobe’s ownership provides more resources and closer integrations with Premiere Pro and Creative Cloud. also supports non-Adobe software such as Final Cut Pro, Avid and DaVinci Resolve, according to Wells.

Neither announcement describes what it will look like to order in the future when the agreement expires. At the moment you can Use the limited version of for freeor pay $ 15 per month, $ 25 per month, or a custom business price for different cloud storage and number of users. It’s not hard to imagine these plans integrating seamlessly with a Creative Cloud subscription at some point in the future. Limit has asked Adobe if it intends to include in its current subscriptions.

Adobe’s efforts to increase its own collaboration capabilities Premiere Pro, Photoshop and Illustrator in the past, but nothing looks exactly the same as Acquiring a business can, of course, sweeten the deal for anyone who is already a subscriber to Creative Cloud, while strengthening Adobe’s tight grip on the creative industry as a whole.

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