Amazon is reportedly working on Alexa for kids

Amazon is playing one more way to integrate yourself and your family into life with an Alexa-compatible, Bloomberg reports. The device was included in Amazon’s 2020 product plan, according to documentation Bloomberg and would have increased the company’s growing stability of child-focused technology products.

The $ 99 dress code-named “Seeker” would include GPS, voice activation (presumably for some Alexa features), and would be targeted at kids ages 4-12. The details of the physical design of the device still seem to be in the air. Bloomberg writes that the wearer could have come as a holder, keychain, or bracelet. The goal seemed to be exclusivity Amazon Kids Plus content (formerly Amazon FreeTime Unlimited), while parents can monitor and communicate with their children. Amazon has reportedly worked with Disney as “Magic Band.”

Amazon’s latest Echo Dot Kids Edition.
Photo: Dan Seifert / The Verge

This dresser wouldn’t have been Amazon’s first time in a kid tech rodeo. The company has pushed Alexa into children’s playrooms and bedrooms via Echo Dot Kids Edition since 2018. Amazon has built exciting features on top of its kid-friendly speakers and tablets – such as helping children learn to read – but the company has also been criticized in the past for how Alexa may violate children’s privacy by recording voice recordings.

Despite the privacy of the children and the generally vague details of this dress, it makes sense for Amazon to try to get into this state. Many other companies have also tried, anyway Fitbit’s Ace 3 to monitor the exercise of children or Apple Apple Watch SE, which is just a cheaper smart watch, but it was highlighted with focus Apple Family Setup feature.

Gadgets are sold to children (another source of valuable information for one) for many reasons, but the most common seems to be that parents want to track their children’s location no matter how invasive it may seem. Given how often my own parents use Apple’s Find My program to check the location of younger siblings, if they were younger, they would probably already have some sort of dressing child.

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