The wearable parts segment covers everything from smart watches and fitness cases to real wireless headphones, and in the first quarter of 2021, demand continued to grow on the European continent.
Apple continues to dominate AirPods and Apple Watch
IDC reports The number of wearable European broadcasts was 22 million units in the first three months of 2021, an impressive 33% more than in the corresponding period in 2020, when 16.5 million devices were delivered.Apple continued to lead the market with 7.8 million deliveries across Europe and a market share of 35.6% in January-March. A year earlier, the brand shipped 5 million devices, accounting for 30% of the total.
The better performance of the Cupertino-based giant was largely due to the smart watch market, where cheaper Watch it and the Watch Series 3 performed very well among both first-time buyers and returning customers.
Samsung also reported strong growth
Samsung followed in second with 3.5 million shipments in Europe during the first quarter, up 27.2% from the previous year. Despite strong growth, Samsung’s market share fell slightly from 16.8 percent to 16.1 percent.
IDC did not explain Samsung’s performance throughout the quarter. But its successful smartwatches and recently released Galaxy Buds Pro undoubtedly played an important role.
The European fitness band market is not growing, so Xiaomi struggled
Xiaomi followed in third place with 2.5 million shipments, although the brand has begun to fight. This is in contrast to the European smartphone market, where the brand reports strong growth every quarter after the closure of Huawei. The company’s quarterly deliveries actually declined from 2.6 million units a year earlier, then declining market share from 15.7 percent to 11.5 percent in the first quarter of 2021.
Once again, IDC did not provide any details on the European performance of the brand. But the numbers ultimately suggest that Xiaomi is currently too dependent on Mi Band teams.
Xiaomi has released some wireless in-ear headphones and smartwatches, but they haven’t been as successful as the Apple and Samsung labels. Perhaps more worrying is that IDC forecasts less than 2% growth for fitness bands over the next five years.