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This article may contain the personal views and opinions of the author.
No, this isn’t a mockery of how overpriced Apple products are, even if the company sells its fair share of eyebrow lifters like the Mac Pro’s $ 699 tire set. It’s trying to find a reason why buyers of Apple products behave like a luxury product, even though it’s not seemingly Gucci, Ferrari, or yes, Hermès.
How does Apple do it?
- Emotional ties: Steve Jobs wanted to sell people access to an exclusive world of cult-like secrets around his inner actions. Damn, it lasted iPad Pro 2021 Apple can mention how much RAM it has!
- The weight of the brandA: Apple is the most successful brand in the world’s most prominent and marketing-focused market. If there was an Apple-like company in your country, would you still buy an iPhone? It’s a self-fulfilling patriotic prophecy in the world’s most media-covered market, for better or worse, and half of U.S. users now carry the iPhone, further reinforcing their message.
- High quality user-centric products and ecosystem synergiesA: Steve Jobs wasn’t the first to put a computer in your pocket, but he made it easy to use, and Apple added an ecosystem of such ‘it just works’ products, focusing on design, software, and performance, mostly successfully, so far.
Actually, Apple is fleeing to sell midrangers at high quality prices because it has created an aura of value around its name in relation to what traditional French or Italian luxury fashion brands have done, but that’s just part of it.
What do you think is the reason for Apple’s luxury goods status, so pricing is – space, quality, brand visibility, device synergy, all of the above, something else?
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