This confusing outlook has prevented investors from sending Apple shares sharply after the technology giant’s second-quarter tax earnings report was released. As of this writing, Apple shares will rise to $ 3.14, or 2.35%, to $ 136.72 in muted trading.
When asked when Apple would see the chip shortage end, Cook said it was difficult to answer with a good answer. “In order to answer this question accurately, we need to know each player’s actual demand and how it will change over the next few months, so it’s hard to give a good answer,” Cook said. He added that “we have a good understanding of our demand, but I don’t know what everyone else is doing. We will do our best, I can tell you that.”
During the conference call, Cook also mentioned early user feedback on the Application Tracking Transparency (ATT) feature, which was introduced last Monday with the iOS 14.5 update. ATT prompts users to choose if they want to continue tracking third-party applications to receive online ads. Users can also choose not to follow them. The decision is expected to be made by 68% of iOS users.
CEO Cook said the ATT feature was created to allow Apple to defend its customers. The manager says the feedback has been “huge” but couldn’t say whether most users had opted for tracking. Despite the uncertainty in the figures, Apple’s CEO said that even if only a small percentage of people would use it to refuse to track it, it would be worth it.