Demand for tablets exploded during the pandemic as millions of people moved to work from home, and this continued for the last time in the first quarter of 2021 Counterpoint study the report reveals.
Apple controlled the budget thanks to the iPad
Global tablet shipments increased 53% year-over-year in January-March 2021, with established brands such as Apple, Samsung and Lenovo benefiting the most from increased demand.Apple was an incredible 37% of tablet deliveries in three months, up from 30% the previous year. The iPad experienced improved performance in all major areas.
The basic iPad model was the most popular model in the world, which is not surprising given its low price and the fact that it is considered one of the best tablets to buy. Counterpoint study says the 8th generation iPad accounted for 56% of all iPad shipments during the first quarter.
Relatively new iPad Air (2020) was the second most popular model, accounting for 19%. According to today’s report, the tablet was “a huge hit for consumers looking for cost-effectiveness and high standards”.
Huawei collapsed; Samsung and Lenovo experienced strong growth
Following Apple in second and third place were Samsung and Lenovo. The former accounted for 20% of transport, compared with 16% the previous year, and the latter increased its market share from 9% to 5%. Huawei. To imitate it performance in the smartphone market, The share of Huawei tablets fell from 11 percent to 5 percent in early 2021.
Counterpoint study did not discuss in detail the performance of these brands, but the collapse of Huawei is likely due to its inability to supply devices with Google Apps and supply chain issues.