Authenticated brand logos in Gmail, which was a security feature was first announced last July, will be introduced in the coming weeks, Google announced Monday. This feature is enabled for message recognition brands (BIMI), which Google joined the working group in 2019.
The idea is that the organization’s logo will appear in your inbox when they send you a verified email using the DMARC standard reduces the likelihood that you will open an e-mail and act as an e-mail from a legitimate source. Ideally, verified brand logos will act as a verified brand that you may see on social networks, stating that the account is owned and operated by the entity it claims to represent.
Here’s how it works behind the scenes, according to Google:
Organizations that authenticate their email with Sender Policy Framework (SPF) or Domain Keys Identified Mail (DKIM) and implement DMARC can submit their verified trademarks to Google through the Verified Mark Certificate (VMC). BIMI utilizes marking authorities, such as certification authorities, to verify ownership of the logo and to provide a certificate of authentication at the VMC. Once these verified emails pass our other anti-abuse checks, Gmail will begin displaying the logo in an existing avatar location.
Gmail users don’t have to do anything to see verified brand logos, the company says.