Pocket Casts has a new owner. Automattic, which uses WordPress.com and recently purchased Tumblr, announced today, with the acquisition of Pocket Casts, a prestigious podcast app. The purchase blog post didn’t offer much preview, but it teased potential future integrations.
“As part of Automatticia, Pocket Casts will still provide you with the features you need to enjoy your favorite podcast (or discover something new),” the article states. “We’re exploring building deep integrations with WordPress.com and Pocket Casts, which will make it easier to share and listen to podcasts.”
Pocket Casts was launched in 2010 and sold The NPR and a group of other public media groups eight years later. It has been well received, especially from sites like Limitbecause it is available on all platforms. It started commercializing a program called Pocket Casts Plus, which charges users a monthly fee for features such as using the desktop app and the standalone Apple Watch app, in 2019.
Pocket casting At first went on sale in January after its public media members voted so. The application, which is available for free download, lost money and NPR presumably lost $ 800,000 from that last year. We’ve contacted Automattic to comment on how it plans to commercialize the app, as well as to learn more about whether it keeps all Pocket Cast employees full-time. We will update if we hear back.
Interestingly, the Spotify-owned app is Anchor announced a partnership with WordPress.com in February this year that will allow people to turn blog posts into audio content with a few clicks. While the feature is based on text-to-speech technology that isn’t as personal and human-sounding as the real person, the broad idea clearly speaks volumes about WordPress’s interest in helping bloggers communicate through podcasts.
Presumably, it will continue to build this vision with its acquisition of Pocket Casts. While Pocket Casts is a listening app, it is also known for its discovery features and curation. It is possible that Automattic may drive people towards content from its WordPress users.