BT is looking for the next big innovation in sports broadcasting technology


The way we watch and enjoy sports has changed tremendously in recent years, as fans around the world have been able to benefit from a significant increase in the amount of content viewed on TV, computers and mobile devices.

But where is the future of sports broadcasts? In recent years, BT Sport has been at the forefront of a new generation of sports content, offering its customers a wide range of ways to follow and watch all the world’s most popular events and competitions on your TV or smartphone. The company was the first broadcaster to show live content in 4K and UHD formats in 2015, the first to introduce Dolby Atmos in 2016, and in 2019 broadcast the world’s first live 8K test.


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