Cable News Behemoth CNN said on Monday that it will join an ever-crowded streaming market and increase its CNN Plus service sometime in the first quarter, according to a press release. The new service “complements CNN’s linear core networks and digital platforms to serve CNN’s superfans, news stewards and fans of high-quality nonfiction programs.”
There was a significant lack of mention in the press release of how much the service cost, and the spokesman refused to provide additional information. By Variety, the company will still determine the CNN Plus price, but the service will not receive advertising support. It will only launch in the United States, and CNN expects to hire 450 people over the next six or nine months, Variety reports.
According to the company, CNN still has one application that allows CNN Plus subscribers to access CNN Plus programming. The app includes CNN’s linear TV feeds, which are available to pay-TV subscribers. If these subscribers want to “maximize their experience, they can also subscribe to CNN Plus and use all CNN Plus programs in one place,” the publication says. A CNN spokesman clarified that CNN Plus subscribers do not have access to TVN feeds on CNN’s cable channels, and CNN Plus is a separate direct consumer product.
CNN Plus offers original, direct, on-demand and interactive programming separately and separately from CNN’s linear channels, the company says. In connection with the launch, the service will have a “deep library of non-fiction, long-term programming” that includes CNN programs from past seasons such as Anthony Bourdain: parts unknown, Stanley Tucci: Looking for Italy, This is Life with Lisa Ling, and United Shades of America together with W. Kamau Bell. The service will add new original programming, which will be announced later this year.
Andrew Morse, CNN’s global digital manager, will be the person in charge of CNN Plus.