tech2 news staffJuly 30, 2021 13:14:06 IST
The Indian smartphone market has witnessed the highest deliveries ever, more than 20 million units in the first half of 2021 Counterpoint study. The report further reveals that it grew by 82 percent from the previous year. In the second quarter of 2021, Xiaomi has managed to deliver the majority of smartphones in India with a 28 percent market share. This was the brand’s “highest ever ASP (average selling price) in a single quarter” as the Mi 11 series performed well this quarter.
According to the report, Xiaom was followed by Samsung with an 18 percent share. Samsung Galaxy M-Series and F-Series accounted for 66 percent of shipments this quarter. Vivo came in third with a market share of 15%. The report reveals that the Vivo V21 series and iQoo 7 series were the main drivers of the brand in the second quarter of 202.
The Chinese smartphone, Realme, became the fastest brand to reach 50 million cumulative smartphones in India. According to the report, “Realme led the 5G smartphone market and gained more than 22 percent share.”
During this quarter, Apple will lead the ultra-premium segment with a share of more than 49 percent. According to the report, the iPhone 11 and iPhone 12 series were star players in the second quarter of 202. On the other hand, OnePlus chose the premium segment with a 34 percent share. With OnePlus reporting 200 percent annual growth in the second quarter of 2021, the OnePlus 9 Series was the driving force behind the brand.
According to the report, senior research analyst Prachir Singh said: “Smartphone deliveries were low in April and May. However, market demand fell in June as restrictions were lifted and stores reopened. Offline-focused brands were more affected in April and May as consumers favored online shopping , such as Xiaomi and Realme, were able to maintain large volumes by taking advantage of a better network connection. Thanks to multiple uses and functionality, the smartphone has become an integral part of everyday life and a necessity.