Now that Amazon’s Q2 revenue is, it has filed a 10-Q application with the SEC, which includes Additional information such as this striking remark on the fine imposed by the National Data Protection Commission of the European Union (CNPD) Bloomberg).
On 16 July 2021, the Luxembourg National Data Protection Commission (CNPD) issued a decision against Amazon Europe Core S.à rl, claiming that the processing of Amazon’s personal data did not comply with the EU’s general data protection regulation. The decision imposes a fine of EUR 746 million and corresponding policy changes. We believe the CNPD’s decision is undeserved and we intend to defend ourselves strongly in this matter.
It will be converted to about $ 887 million for the United States, which would be the largest fine ever under the European Data Protection Act. The CNPD has not publicly committed to the decision, nor has Amazon specified what revised business practices the Commission is proposing.
Members of the EU Commission announced in November 2020 that they believed Amazon retailers misused public information to compete with other vendors in France and Germany. In the opinion of Wall Street Journal, Amazon says: “The decision on how we display relevant advertising to customers is based on subjective and untested interpretations of European privacy law, and the proposed fine is completely at odds with even that interpretation.” WSJ notes that the provisions of the General Data Protection Regulation (GDPR) allow fines to be paid for up to 4% of a company ‘s revenue, with the amount exempted being around 4.2% of Amazon’ s reported $ 21.3 billion revenue by 2020.