Facebook has published a report shows what content Americans watched the most during the last quarter. The Facebook report comes in response frequent reports Some of the platform’s most interacting messages come from right-wing sources, which critics say could have a radical impact on users. Facebook says the report shows what people actually see on the platform, unlike what Facebook content gets the most interaction, and that it generates those reports on a quarterly basis in the future. However, the picture painted in the report is Facebook’s own acknowledgment, incomplete.
Wednesday’s report covers the content of a public news feed that U.S. viewers on Facebook see from early April to late June. It includes sections containing the top 20 domains, links, pages, and posts based on views. Facebook too published a partner guide which describes how it received and analyzed the report data.
According to the report, the most viewed message is a mixture of a letter that invites users to select the first three words they see. The second most viewed posts ask users over the age of 30 to post a picture of themselves if they look young. Facebook has a complete list of posts as well as links and screenshots in its report you can watch here.
By browsing Facebook lists, everything is pretty tame stuff. The most viewed domains (which show which website links were most viewed, as opposed to which links received the most views) include sites like YouTube, UNICEF, Spotify, and CBS News, while the most viewed pages contain a page called “Woof Woof” and “Kitchen Fun With My 3 Sons “. The seventh most viewed link is lovely puppies GIF, and the third is UNICEF response page to the COVID-19 crisis in India.
For some, this may seem surprising or suspicious. Are heard before that Facebook’s own tools show that right-wing content likes Ben Shapiro and Sean Hannity collects the most interaction from site users, and Facebook is reportedly well aware of this perception. In July, The New York times told a story that described the amount of information published by journalists led to a battle within the company whether it should be as open as possible with its users, or whether restricting the use of this information made Facebook look good. Like Times it was a contradiction between transparency and image control.
Facebook denied that characterization then and continues to do so. “The narrated story is simply wrong,” Facebook Honesty Vice President Guy Rosen told reporters on Wednesday. He added that the purpose of publishing the data is to give an “accurate presentation” of Facebook content.
While the content of the report may be interesting, it doesn’t represent everything that Facebook users actually see. Facebook itself says in a report that the top posts were less than 0.1 percent of the content viewed by U.S. users on the site. According to the report, the percentage is similar for the top 20 links, even though domains accounted for 1.9 percent of U.S. news feed content views.
Another caveat is that Facebook’s report views are views of public content – things shared in private groups or private profiles are not included because Facebook says it would violate privacy. The groups, though, are seen as a major source of misinformation and misbehavior On Facebook, and the company has had to constantly navigate how implement the rules in force and create new ones to manage them.
All this tells you that at the same time report from Facebook It is interesting to look through, it is important to keep in mind what it is and what it is not. Facebook has been very clear that is the difference between what people see on Facebook and what they interact with, and this report really only applies to the first one. However, it has to be argued that they are most affected by human interaction – you are more likely to remember something you comment on than something you scrolled past. Also, as noted earlier, the report only shows a small portion of the news feed views – when Facebook users receive a custom news feed, Facebook can really only summarize so much, which ultimately leaves a lot out.