Facebook uses intimidation tactics to get iOS users to choose tracking

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Researcher Ashkan Soltani shared a tweet on Friday Facebook’s plan to introduce Apple’s App Tracking Transparency (ATT) feature. ATT sends a prompt about third-party applications asking if users want to choose to be tracked on their travels in other applications and online. This information is collected and used to send personal advertisements and also to collect personal information.

Facebook is trying to get users to select tracking with the App Tracking Transparency feature

When Apple first announced that it plans to launch application monitoring transparency, in particular, one company went completely to the bully. Facebook released two newspaper ads ATT complains that ATT would kill small businesses because it would reduce their reach from online advertising. Of course, let’s not forget that Facebook took $ 84 billion from online advertising last year.

Do you really believe that Facebook was concerned about the future of small businesses with ATT? The social media company and its deceived CEO Mark Zuckerberg were probably more concerned about Facebook’s future; the latter is an advertising company more than a social media application.

Some companies have tried to find ways to gently guide iOS users to allow themselves to be tracked Apple has several rules and guidelines that companies must follow when they create an ATT pre-confirmation and prompt or face is launched from the App Store. One amazingly blatant prompt gives users just one option – allow themselves to follow.
According to Soltan, what Facebook does uses “scare tactics” to get Facebook and Instagram users to choose what to follow. According to the announcements, the images in the pre-broadcast announcements make it sound that by keeping the permission untraceable, both social media apps may have to charge users for access.

The text on the Facebook and Instagram pre-prompt pages says, “This iOS version requires us to ask permission to track some information from this device in order to improve your ads. Facebook and Instagram continue to say that ) is kept for free.The hint is crystal clear: if you decide to turn off tracking, you’ll end up having to pay to turn off Facebook or Instagram.

Last week, we told you about guidelines Apple had developed for ATT prompts, such as prohibit users who bribed users from allowing tracking. While it is not yet known whether Facebook / Instagram will use these accurate screens, if both do, both appear to be allowed under Apple’s rules.

In March, Facebook CEO Zuckerberg changed his mind, saying Facebook could really benefit from ATT, saying “it is possible that we may be in even stronger positions if Apple’s changes encourage more companies to do more trading on our platforms.” In other words, ATT may end up generating more traffic to Facebook platforms.

However, it seems that Facebook has returned to its adversarial position last week and insider. The note says, “As more and more people upgrade to iOS 14.5, excluded users will be automatically excluded from certain targeted audiences, which could lead to a reduction in audience size.”

We can see where Facebook might simply explain the business decision it may have to make. On the other hand, the Black’s Law Dictionary states that a bribe is “offering, giving, receiving, or soliciting any valuables to influence the actions of an official or other person with a public or legal obligation.” Facebook hasn’t made a final offer, but as we said, the hint is clear.



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