Here’s everything you need to know about Ford’s new electric pickup truck, the F-150 Lightning. The automaker claims this is the most powerful F-150 ever.
But when it is completed next year, it will suddenly find itself in a very crowded market. Tesla’s polarizing Cybertruck is expected to be gone at the same time, but so are GMC Hummer EV, Rivian R1T and many other electric cars from startups like Canoo and Lordstown.
The United States is a country of truck drivers. These box devices are equally popular with both hats and Costco buyers. And while electric cars represent only 2 percent of the total car market, the potential for growth is huge, with trucks running at $ 90 billion a year.
The F-Series is Ford’s most popular configuration. And its electrification is a huge milestone for business, the automotive world, and the U.S. economy.