Google’s ‘About This Result’ feature now shows you why you got your exact search results


Google is updating its “from this result” feature search results an interesting new addition: the context of how and why a company’s algorithm landed certain results on the links it surfaced when searching for things.

The company added a “About this result” checkbox earlier this year as a way to properly help users with veterinary sources they didn’t know about using Wikipedia sources. A menu – accessible by clicking the triple dot in the corner of the search result – pops up and tries to provide more information about the website.

However, the update released today will not add context to websites that may appear in search results, but rather help shine a light inward on Google’s algorithm and how it links search terms to specific sites.

In the example provided by Google, the search “how to cook fish in the oven” lands on a recipe on the site that included the words “how, cook, fish and oven” and was associated with other terms such as “ingredients.” and “recipe.” Google also does things like match the language and apply relevant geographic locations to help you get a specific result.

The company explains that the goal is to help users who may not be as familiar with Google’s search system understand a little more behind-the-scenes search and use that information to find better searches for what they’re looking for in the future.

Updated results should be available to users now. Initially, it will be available for English-language results in the U.S., but Google hopes to expand its availability in the coming months.

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