Changes to application metadata limit the name of the application listed in the Play Store to 30 characters. Google also does not want graphic images and text to promote the app’s ranking in the Play Store. For example, an icon that says “number one stock app” is a no-no. Text and graphic elements cannot be used to promote a store, and capitalization is omitted unless it is part of the corporate style design.
There are also new preview features for graphics, screenshots, videos, and short descriptions. Google says it wants to know if the preview tools accurately represent the app or game and provide enough information to help users decide to install the app. Preview reserves cannot use keywords such as “free” or “best,” and must focus on “providing meaningful information” about things that make your app or game unique.
The instructions are valid for the second half of the year. Google says that “Our assets that do not comply with our guidelines may not be eligible for marketing and referrals on major Google Play platforms, such as Apps and Games home.”