Google’s new Samsung smart watch partnership looks like a lot of giving up

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Yet again, Google hits the reset button, combined with Samsung’s portable Tizen operating system for a new portable operating system, tentatively called “Wear.”

The company throws a towel at Wear OS. It will try again, this time Samsung’s Tizen OS will help fill in the gaps that Google for some reason is unable to. That’s theoretically good news for Android owners interested in a decent smartwatch – but which is reprehensible to Google’s hitherto ineffective efforts in smartwatch mode.

In the years when Google first introduced Wear OS (new Android Wear), has never been a really good Android-based smart watch. Samsung Tizen-powered watches have been the best option for years, but they are ultimately Samsung peal. They still work best with Samsung phones, and while they’re good enough with other Android devices, the friction of additional helper apps needs to be installed for them to work. A seamless experience, it is not.

It’s clear why Google wants the battery, app support, and performance benefits Samsung has developed in recent years; but it’s harder to understand why Google hasn’t managed to build anything itself.

Google has created Android, one of the most important software development companies of modern times. three billion smartphones around the world. Its resources are virtually limitless, and over the years it has made serious investments in smartwatches and wearable computers: $ 40 million for some of Fossil’s secret wearable technologies in 2019 and its recently $ 2.1 billion to Buy Fitbit |. (It doesn’t even count on the other Google hardware team, which includes its $ 1.1 billion for HTC’s smartphone design team and the current Pixel hardware group.)

Brent Rose from The Verge

Still, despite all its hardware, software, and design expertise, Google hasn’t been entirely successful in getting anything but curiosity into its smartwatch system. Some of it can be blamed for poor whip – Qualcomm’s Wear OS-powered Snapdragon chips saw years of drought ahead of last year The Snapdragon 4100 was launched. Exactly one Snapdragon 4100 watch has been started. Google Wear OS software updates over the past year have been small, weak features. And yet there is no Pixel-esque comparator that would show developers a platonic ideal, although that is not quite a lack of experimentation.

Google was reportedly The Pixel clock was at work at one point, but reinforced the idea of ​​fears about reducing Google’s growing hardware ecosystem and software issues. The company also decided (wisely) not to include its name LG’s weak watches in 2017 either, and the brand has been largely confused ever since.

Pixel devices are an oversized place in the world of smartphones because of what they represent: Google’s pure, unadulterated vision of what Android could be, a place for other popular phone manufacturers. The same could be true for watches if Google tended to really try.

But in recent years, there hasn’t been a unified view of what a Wear OS should be; Google has not provided such. Based on the appearance of the recent Samsung partnership, it has decided to drop the issue altogether and instead hand over the business of imagining the future of Android-wearable devices to one of its partners.

Samsung used that offer an Android Wear watchuntil it jumped aboard its own Tizen platform. OnePlus’ recent smart watch also completely bypasses Wear OS. You have to be screwed poorly to get partners to give up deep built-in integration and many apps in the Play Store, but Google has managed to do that with Wear OS.

Maybe Tizen-hybrid Wear will fix it. It’s certainly a win-win for Samsung, the hero that gets to provide an essential backbone for Google’s third-party hardware and take advantage of the massive Android developer community.

And Google gets some big benefits here. The upcoming smartwatch system has one competitor (something that was already relatively few outside of Apple after Google acquired Fitbit.) And there is also potential to gain Samsung’s semiconductor expertise for future smartwatch chips, which would certainly help with the Qualcomm problems the company has had in the past.

But Google has yet to show that it handles its next steps better than the first two. And it’s worrying that the company best known for leading software innovation management had to outsource the next portable operating system to Samsung Instelle

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