Having decided to release the full year 2021 Warner Bros. his film on HBO Max under a hybrid streaming and theater model, it looks like WarnerMedia is ready to continue Warner Bros. -use its resources to attract subscribers to the service in 2022.
This week, during an AT&T second-quarter earnings call, company executives were asked how the pandemic release model would shape a more sustainable publishing strategy in the future, especially when it comes to theaters. Referring to the success of the theater Godzilla vs. Kong WarnerMedia chief Jason Kilar responded with revenue of $ 463 million that while “the film format definitely matters,” the company also feels “a very good response that consumers have given it at home”.
Kilar continued that Warner Bros. will produce 10 movies that will debut on HBO Max on the same day they are released. While it is not clear which titles these 10 contain, the decision shows that the pandemic has had a significant impact on the way WarnerMedia handles its film releases going forward. Kilar explicitly stated that the company does not intend to revert to its previous film release strategy.
“I really don’t expect us to go back to the way the world was in 2015 or ’16 or ’17, when the windows were pretty long between the theater and the home show, whether it’s an à la carte event or something else,” Kilar said. As previously reported earlier this year when Warner Bros. reached a multi-year agreement with Cineworld for the 2021 and 2022 film exhibitions, Kilar confirmed that theatrical performances “for a part of the slate” would be 45 days.
WarnerMedia faced significant resistance when it announced earlier this year that its 2021 film album would debut in the same-day streaming and theatrical release model. Theaters were not particularly satisfied, but also the creators themselves criticize the strategy, including the directors Christopher Nolan and Dune manager Denis Villeneuve. During the results call, Kilar said the industry will continue to “evolve.”
“I think what you’re going to see is that this industry continues to evolve and continue to innovate in ways that work not only for the benefit of consumers and fans, but also for our business partners,” Kilar said.