Apple has long maintained tight control over the App Store, arguing that it will help prevent things like malware, fraud, and other problems that may pop up if it doesn’t have control over it. While An epic-legal battle against the apple still furious, Apple is promoting its work to keep the App Store safe – and says it rejected more than a million new apps in 2020 and an additional million app updates.
There are several reasons for rejecting the application App Store. For example, an application may be found to contain spam or it may be built to manipulate users to purchase the application in the application. Apple says it discarded 150,000 apps that fall into this category in 2020, as well as 48,000 additional apps that included hidden or undocumented features.
Of course, many developers use more sophisticated tactics to get malicious apps into the App Store. Apple points out that some developers are updating their applications to fundamentally change the way they operate after approval. It usually results in the closure of the accounts of these developers. According to Apple, some 95,000 applications were removed due to fraudulent violations, and most of these applications used bait exchange. Last but not least, Apple rejects applications that request more information than they need to function properly. Apple says it rejected more than 215,000 applications for privacy breaches in 2020.
More than a million application files were kept out of the market due to fraud, privacy violations and other issues.
Once an app is removed, developers can appeal the decision – but Apple says few developers do so. This is probably due to the fact that developers who build abandoned applications, in general know they are wrong and stop trying to get their app approved when they are caught.
With the exception of individual apps, Apple says it closed about 470,000 developer accounts in 2020, mainly because it was clear that these accounts were activated only to push fraudulent or problematic apps. And the company rejected the signup of 205,000 developers due to fraud.
The timing of this report is no coincidence. Apple is currently highly engaged in publicity and polarization a legal battle with Epic Games, author / Fortnite. At the heart of the battle is Apple’s control over in-app purchases. Apple requires developers to use Apple’s payment processing system, which results in Apple taking a 15-30% fee – and Epic argues that these practices are monopolistic. However, the other side of it is that Apple says it can prevent credit card payment fraud and invest in technology that keeps users safe. It also claims that the fact that it first built the App Store entitles it to charge a fee.