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So you’re done sending videos to Tiktok, and now you’re ready to improve your game. One of the easiest ways to make your videos more entertaining and potentially get more views is to move into trends.
The way the TikTok algorithm is designed rewards videos that use specific trends, effects, or hashtags. These videos are more likely to receive impressions because they are exported to other people who also enjoy the trend and are easier to find when browsing the Discover tab. This will allow you to improve your TikTok strategy by taking advantage of trends.
Identify trends
Trends can be due to many features of the app: sounds, dances, transitions, or hashtags. One of the easiest ways to identify trends is to browse the Find tab, which contains several trends or topics.
In fact, there is a hashtag that you can keep track of that will do the job for you. #trendalert is a popular hashtag used by some TikTokers to identify trend factors that others may follow. They take it upon themselves to explore TikTok and identify their gaining popularity, usually by monitoring the relationship of the sounds to the videos made with those sounds and looking for rapid growth. The appeal of following this hashtag is that you just have to jump in any direction they have identified.
Trends can also vary depending on which niche in the algorithm you are trapped in. For example, trends Tech TikTok may not be trendy in Fashion TikTok. However, that’s okay, as this will help get people on the For You video page who appreciate this trend. If you’re niche or want to be, finding trend features just requires paying attention to your For You page. If you find that the sound appears every few videos, chances are it’s getting a grip. The same goes for hashtags, dances, or some transitions.
Use the trend feature
This can apply to anything trendy, but in this article I will focus on sounds. If you find a song or other popular sound, add it to your favorites so you can easily access it later. And don’t worry about repeating it – it’s common for the creator to use the sound multiple times. Once you have recognized the sound, make a video using any trend. Often it is a dance or lip syncing skit. When you have finished recording the video, add the caption, hit a few suitable hashtags and upload!
However, the key to successfully using trendy sound to get new views is to make sure the sound is still popular. TikTok’s algorithm is designed to customize your For You page to show what you want – it doesn’t pay as much attention when the video was sent as much as the content indoors that video. This means that you may have been watching a sound that was no longer popular weeks ago.
The best way to make sure your audio is current is to go to the audio page and watch the latest videos that use it. Ideally, they have been posted in the last few days or a couple of years ago. If most videos are more than several days or weeks old, it’s safe to assume that the high views of a video with that audio are over.
Don’t let it arrest you! TikTok is all about having fun, so upload your video anyway!
Trends are a great way to increase your tracking and the number of viewers if you’re interested, but keep in mind that they change often and can be hard to keep up with. TikTok is at the heart of the social media platform, and what makes social media so much fun is participating in a way that’s fun for you! Finding trends and creating the content you want can be as rewarding as learning the latest dance.