Huawei European smartphone business has been in decline since it stopped publishing new devices with support from Google services. Now the latest market information shows that this drop has spread to China.
Huawei is no longer the largest smartphone brand in China
Manufacturers shipped a total of 90.7 million smartphones to China during January-March 2021. It is 36% more than in the previous year, although it is worth noting that COVID-19 affected the first quarter of 2020. Huawei has been a leading brand in China for years, but its reign is finally over. Last quarter, Huawei owned a 16 percent market share in China, up from 30 percent in the second quarter of 2020.
In the same last quarter, Huawei also briefly surpassed Samsung as the world’s largest smartphone maker, achieving an internal goal that was set before Google’s license was revoked.
Unless something changes, which is unlikely given the current position of the Biden administration, Huawei may soon be forced to suspend smartphone deliveries altogether.
However, all this destruction and gloom has been good for Huawei rivals. Vivo is now the market leader in China, with its share of shipments rising from 17 percent a year ago to 24 percent in the first quarter of 2021.
The company ‘s strategic camera partnership with ZEISS and flagship Vivo X60 series have improved their image in China Counterpoint studyreport.
Apple again in the top five, although this time its market share has risen from 9% in the first quarter of 2020 to 13% in the first quarter of 201. These improved figures are due to iPhone 12 series, which has been very successful in all areas. However, whether the brand has benefited significantly from the Huawei crash is unclear.