Mahindra sets up Advanced Design Center in the UK to design future cars, SUVs – Technology News, Firstpost


In a major announcement today, Mahindra has revealed that it is currently setting up a new design base in the UK. Named the Mahindra Advanced Design Europe (MADE) Center, the new facility is located in the West Midlands, UK and is part of Mahindra’s global design network, which includes Mahindra Design Studio in Mumbai and Pininfarina Design in Turin. Mahindra says in a statement that this new center of excellence – which will be operational on July 1, 2021 – will be a ‘strategic improvement’ to the company’s global design capabilities.

In Mahindra’s words, MADE is helping to ‘further sharpen’ its vehicle models, shape its future fully electric SUVs and also introduce a new design direction for all its arms, including four-wheelers, two-wheelers and agricultural machinery companies. Mahindra says MADE also supports the creation of highly educated design roles through Coventry University, the Royal College of Art and other design colleges in the UK and Europe.

Mahindra’s new design center in the UK will shape the brand’s future models, including electric SUVs.  Photo: Mahindra

Mahindra’s new design center in the UK will shape the brand’s future models, including electric SUVs. Photo: Mahindra

Rajesh Jejurikar, CEO of Mahindra and Mahindra Ltd, said of MADE: , agricultural machinery and two – wheelers. “

“MADE is involved in all future automotive and mobility products, including Born EV SUVs, and is a resource for companies in the Mahindra Group. It gives us a quantum leap in both capacity and capability in design mode,” Jejurikar added.

Interestingly, the car’s design space has seen a lot of activity in recent days. At the end of April, Pratap Bose – who had been Tata Motors ’design manager for more than a decade – stop Indian manufacturer continues what Tata said to be “opportunities outside the company.” Bose is based in the UK and has not yet announced its next project.

Another notable car designer who has made a high profile recently is Julian Thomson, Jaguar’s former design director. Relying on some of the British carmakers ’finest models over the years, Thomson is no longer connected to Jaguar and is said to be embarking on‘ other exciting opportunities ’beyond the Jaguar Land Rover’s fold.

It remains to be seen whether Bose or Thomson will take over at Mahindra’s Advanced Design Europe Center in the times to come. Stay on the channel.



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