Fears about privacy and identity theft Driving online shoppers to use stranger accounts when buying goods from websites, a new study has found.
A survey by Empathy.co, which asked 4,000 consumers about their e-commerce habits, showed that more than 40% were concerned about what happened to their data both during and after the event. Online shopping shopping trip.
Another important finding of the study shows how much value consumers value to reputable brands. The data show that 20% are more willing to share their personal information with their preferred brands. More importantly network companies, 22% said they were more likely to use it with brands and websites they believe in.
The main question that arouses consumer distrust based on the respondents to the survey is what companies do with the customer data they receive, even if it is based on imagination and not facts. 40% of those surveyed said they were uneasy about being asked for unnecessary or sensitive personal information. In addition, 28% stated that data protection, they would like to get back information about brands they didn’t like or didn’t trust.
Consumers were more anxious about having to accept legal notices during events, and 37% wanted more control over the information provided to businesses. However, 13% stated that they were not concerned about the disclosure of their personal data.
At the same time, many of the interviewees were wary of online shopping and social media in the arena. 18% of respondents said Facebook kept spying on consumers and selling advertising. In addition, 12% felt that Amazon knowingly makes cheap copies of the products displayed on their shopping website.
Empathy.co CEO Angel Maldonado said: “As a global pandemic forces most consumers to shop online, the demand for privacy and security has increased and security fears have clearly increased.
In fact, in today’s climate, data protection is so important that simply promising data misuse is no longer enough, and brands need to demonstrate that they are behaving ethically and using customer data responsibly.
Therefore, improving digital experiences and e-commerce platforms so that they are transparent and work for customer service is essential to enhance brand strength and showcase trust. “