Amaan AhmedJuly 22, 2021 19:09:13 IST
In a major global announcement made on July 22, luxury car maker Mercedes-Benz revealed it will accelerate its transition to a range of electric-only vehicles. According to its revised strategy, Mercedes-Benz will offer a worldwide alternative battery vehicle (BEV) for each model it sells by 2022, introduce three new EV units from 2025, and by 2030 the brand intends to sell only BEV vehicles in countries where market conditions allow such an approach.
The Mercedes-Benz electric vehicle strategy was revealed
Ola Källenius, CEO of Daimler AG and Mercedes-Benz AG, said it was “the most significant reallocation of capital in decades and an even faster turn away from the internal combustion engine,” said the carmaker will invest more than € 40 billion in 2022 and 2030 to develop electric cars and related electrical technologies. Following a review of its previous target, Mercedes estimates that electrified vehicles will account for half of world sales by 2025. The company has also said it will focus on prioritizing profits rather than volumes and to this end will focus on selling more of its luxury supply and standardizing most components across its entire vehicle range.
The four BEV exclusive platforms are scalable and modular, allowing both development costs and development times to be cut by a significant margin. In 2024, Mercedes-Benz will launch the first model based on the OCT architecture – a BEV-oriented chassis for small vehicles such as the A-Class and the GLA – and follow it with the launch of three BEV-only chassis in 2025. The first is the MB.EA architecture (medium and large passenger cars such as E-Class / GLE and S-Class / GLS).
Mercedes-Benz’s AMG performance distribution is also fully electric and uses another EV-only platform, called the AMG.EA. Finally, Mercedes electric commercial vehicles are based on the Van.EA platform. Almost all new Mercedes-Benz cars also have a common battery platform.
Mercedes-Benz EV portfolio
Following the introduction of the fully electric EQA, EQB, EQS and EQV models, Mercedes-Benz has launched the EQE sedan (E-class option), the EQE SUV (GLE option) and the EQS SUV (GLS option) next year. year. In addition, Mercedes-Benz confirmed that it will launch a fully electronic version of the G-Class SUV (possibly called the EQG) in 2024. The company is also expected to release a performance-oriented version of the EQS sedan as well as Mercedes Maybach versions of the EQS sedan and SUV.
During the strategy update, Mercedes-Benz also revealed that it is preparing a new electric car called the Vision EQXX with an actual range of more than 1,000 kilometers, but not using an impossibly large battery.
“We told them to target more than 1000 km on a single charge. But not by making the battery bigger. Anyone could do it. No, they’re working on a normal-sized battery for a mass-produced Mercedes compact car,” said Markus Schäfer, Chief Operating Officer of Mercedes-Benz Cars. The EQXX, which will premiere in 2022, is said to have “groundbreaking body structures and sophisticated materials,” with the goal of “integrating these new technologies into future Mercedes road vehicles,” Schäfer added.
Mercedes-Benz sets up eight gigantic factories
To secure enough batteries for this ambitious EV expansion, Mercedes-Benz has announced that it will bring together battery experts to set up eight gigabase plants with a total capacity of more than 200 gWh, one in the United States and four in Europe. .
It also seeks to develop semiconductor batteries that benefit energy density, weight loss, charge cycle, and safety fronts.
What does this ambitious EV plan spell for India?
Mercedes-Benz introduced its EQ EV brand in India in 2020 with the launch of the EQC SUV. With the competition, as the luxury EV space warms up, Mercedes-Benz is unlikely to hand over land to competitors in the times to come. In terms of products, the Mercedes-Benz EQS is scheduled to be introduced in India sometime in 2022, and Mercedes-Benz could well consider the introduction of EQA or EQB as a competitor to the Volvo XC40 Recharge (coming to market later this year). Future EVs – including the EQE sedan and EQE and EQS SUVs – are also likely to reach India. In addition, the company will also introduce a new Mercedes-Benz S-Class plug-in hybrid version in the future.
At this stage, however, it is unclear whether Mercedes-Benz will see India as one of the markets that is ready to accept only electric assembly by the end of the decade. Mercedes-Benz India has not yet answered the survey Tech2 how this aggressive, global electrification plan is impacting the company’s India strategy.