collapse of Huawei and Honor has left a huge opening for the European smartphone market. Likes OnePlus, Xiaomi, Oppo and Realme accumulated in the fourth quarter and increased their market shares, but HMD Global support Nokia failed to do the same.
Nokia failed to capitalize on the Huawei collapse
Counterpoint study has revealed FinlandMobile (through NokiaMob) that Nokia’s share of the smartphone market in Europe was less than 2% in the first quarter of 201 and that its total smartphone deliveries halved compared to the first quarter of 2020.
The exact number of devices shipped has not been published, however Opposite point announced 1.7 million Nokia smartphone shipments in the first quarter of 2020. If deliveries are halved in the fourth quarter, this suggests that around 850,000 Nokia devices were shipped in Europe.
It is worth noting that HMD Global announced and released only one new smartphone – Nokia 1.4 – during the quarter. It decided to delay the composition of the fully updated budget and mid-level until this quarter, so it will be interesting to see the second annual issue of 202 when they are published in July.
Unlike competitors who typically invest in impressive internal hardware, HMD Global focuses its efforts on providing regular software updates and long battery life. It remains to be seen how to attract European customers.