Past data shows that a surprising number of iOS users have opted for tracking


When the final version of iOS 14.5 was released last Monday, it included an eagerly awaited feature that allows iPhone users to use a face mask to simply open their handsets by holding an unlocked Apple Watch. The mask prevents the face ID from gaining an unobstructed view of the user’s face, which requires the use of the user’s password to unlock the device. But for many, typing a password is like scratching your fingers on a whiteboard.
In addition to other new features, such as Siri’s advanced sound settings and other emoticons at your fingertips, Apple introduced App Tracking Transparency (ATT) on iOS 14.5. ATT allows users to choose to allow third-party applications to continue tracking them for the purpose of posting ads, discounts, and other online advertising. Users may also request a particular third-party application to stop following them when traveling through other applications and the Internet.

According to the study, nearly 50% of iOS users who respond to the ATT prompt have opted for tracking

Analysts have estimated that over time, one-third of iPhone users will decide to allow tracking recent data comes from applications from research companies (through AppleInsider) says that this figure has been higher than expected at the beginning. To date, only 10,000 applications have deployed ATT and distributed prompts that allow users to choose to opt-in or opt-out.

25% of the apps that have started removing the ATT prompt have been games that match the images in the apps, and since then just over 6% of the total in the Utilities category. An analytical firm said on Friday that “it’s not surprising to see apps deploy this right away instead of stopping to follow. Companies like McDonald’s and Spotify, as well as data managers like Facebook and TikTok, have a big enough follower they have to do.”

Appfigures conducted a survey on Twitter and last Thursday, 49.1% of respondents said they have been eye to eye with an ATT call. 23.1% opted for follow-up, while 26%

asked that they no longer be monitored. So looking at the results that have so far been prompted, a significantly higher than expected 47% decide to allow third-party applications to track them.

While appfigures says more than 33% are expected to participate in the selection, it is still a large number, and points out that “half of the stakes lose most models no matter how good they are.” The application analysis company also points out that most companies have not taken the time to hone a copy written for a “pre-invitation” that is allowed to be customized with certain restrictions.

Screenshots sent by Appfigures show how DunkinDonuts is trying to get users to opt in to an alert by explaining that their information is used to deliver personalized ads. With the streaming video app, Hulu has a long-lasting “pre-prompt” that leaves readers ’eyes glazed and drooling from the dripping mouth. But the ATT created by Wildlife Safari is equivalent to a double-headed coin, as it has only one option to choose from and that is the ability to accept tracking.

This is an area where companies need to better persuade users to participate, but it needs to be done without going outside the box created by Apple. For example, last week we told you about it Apple said it would throw away all apps that bribe users to select follow-up. Apple created a fake example of an ATT prompt that offers $ 100 credit to those who allow themselves to follow.

The transparency of application tracking is brand new, so we can’t add that much currency to the numbers in a week. In a few months, we should have a better idea of ​​how users will react to it.


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