Apple guy Phil Schiller has been with the company for a long time. In fact, the first public call made to the iPhone was between the late Steve Jobs, Jony Iv and Schiller on January 9, 2007. It was the day Jobs first introduced the device that changed the world. If you think the comment is an exaggeration, check out any busy street in any city in the world and see how many people look down while walking.
Schiller, who continues to be a major player in introducing Apple’s new products, had some suggestions he already mentioned in an 2011 email. Apple
legislators have not had to be seen by critics as a monopoly. Apple’s 30 percent tax is a key issue, although Apple’s refusal to allow developers to advertise alternative payment platforms to users (hey Epic Games) is also an important issue.
reports said as early as 2011, Schiller had written the aforementioned email to Eddy Cuelle, now Apple’s director of Internet software and services. Schiller wrote in an email, “Do we think our 70/30 split will last forever? While I’m a strong supporter of the 70/30 split and consider me simple and consistent across all of our stores, I don’t think the 70/30 will last the same forever.”
An email from Apple’s Phil Schiller in 2011 that correctly predicts problems with the 70-30 distribution of payments within Apple’s apps
Schiller added that “just like one idea, when we’ve earned more than $ 1 billion a year in profits from the App Store, is it enough to think: a model where we scream from 70/30 to 75/25 or even 80/20 if we can sustain: 51B annual I know it’s controversial, I’m just doing it as another way to look at the size of the company, what we want to achieve and how we stay competitive. “
Phil had the right idea at the right time. “Every time we make a change, we do it instead of strength instead of weakness. That we use that kind of change to our advantage.”
In other words, what he said 10 years ago was that it would be in Apple’s interest to make a change at a time when no one was really bothering Apple about the 30 percent cut. There are now a lot of legislators calling Apple anti-competitive and not just in the US. And Apple has had to appear in very public lawsuits with the app’s internal payment platform.
They say in retrospect we look at 20/20 and all Apple can do is just think about how different things can be now if it listened to Phil Schiller a decade ago.