Putting the customer experience at the heart of digital banking

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In 1995, when Jeff Bezos founded Amazon, his mission was to be “the most customer-centric company on earth.” As CEO, Bezos left one empty chair at the table during the meetings – a symbolic gesture to say that customer is always the most important person in the room. He went on to say that innovative companies must “listen to the customer and invent the customer”.

This is even more important today. Fast and simple digital experiences have become the norm for consumers throughout their lives. And it has also become a key issue in banking.

About the author

Alexa Guenoun is Chief Operating Officer Temenos.

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