Qualcomm’s new CEO sees the key to the former Apple exec key to win the M1


Qualcomm’s new CEO, Cristiano Amon, has big plans to compete with Apple for laptop performance, thanks to former Apple employees who Qualcomm brought it bought Nuvia earlier this year. He said Reuters that he believes Qualcomm can make the best processor in the world, which requires better chip design than Apple’s M1.

Prior to taking up his new role, Amon served as Qualcomm’s Director of Semiconductors and was in charge of the company Nuvia acquisition for $ 1.4 billion. The startup was founded by three former Apple engineers who specialized in chip design and worked on Apple’s A-Series SOCs. These founders joined Qualcomm, and it is now clear that they will focus on making chips for consumer computers (even if the company does not rule out the possibility of licensing its technology to data centers, according to Reuters). Qualcomm hopes to start selling portable Arm chips used by Nuvia models next year.

Amon also hopes to leverage the company’s experience in making 5G chips and smartphone processors for a better laptop experience by building a 5G connection to its laptop-focused processors. Adding 5G or any mobile phone compatibility is something that Apple has not yet done for its M1-Macs, despite some demand (although it is The M1-powered iPad Pro has a 5G option).

It’s safe to say that if Qualcomm wants to become a dominant player in the power of laptops like the smartphone market, it has a lot to do. Although Microsoft uses chips designed by Qualcomm In Surface Pro X. (which appeared in Windows 11), list Windows computers with Qualcomm not long. It’s also unlikely that Intel is going to just let Arm take over the laptop space without a fight – the company is working on hybrid processors that like Arm, mix high-performance and efficiency-focused cores for better battery life, but using the x86 architecture.

Amon also spoke Reuters The challenges and opportunities China faces as a result of sanctions in China, and the company’s struggles to become a household name like Intel or AMD.

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