Indian smartphones are dominated by Chinese brands like Xiaomi, Vivo, Realme and so on. Competition between these brands has increased further as a new player crashes to join. According to reports, Realme plans to launch the Dizo sub-brand for smart devices and other accessories.
Realme Dizo is tilted
Oppo, Vivo, OnePlus and Realme all under one roof – BBK Electronics in China. All of these brands, of course, have their own management and development work, so they are independent in their own class. However, growing competition from Xiaom and its sub-brand Redmin forced BBK to launch a couple more sub-brands.
So we have the Vivo iQOO and even Realme was launched as a sub-brand of Oppo. Today, Realme has become one of the most popular brands especially in India. And so, Realme is ready to launch its sub-brand pretty soon. “Realme has a‘ daughter ’- DIZO, which is engaged in the publishing of smart devices,” states a report Gizchina.
Realme Dizo for accessories
Unlike the brands mentioned above, Realmen Dizo does not emphasize smartphones. Instead, Dizo is launching accessories and other devices. So far, we’ve seen a couple of Realme accessories, like Realme clock, Realme Buds and so on. Headphones, in-ear headphones and even smart watches are released under the Dizo brand.
The report also states that Dizo will receive an official launch on May 25, announcing the first of Dizo products that include the Dizo GoPods D and Dizo Wireless headphones. If Dizo seeks to bring accessories to market, it is likely to launch low-cost devices with powerful features.
Realme Dizo in India
There is no word if Realme Dizo gets to India. Given how Realme has been very popular here, Dizo could also debut in the country. Nevertheless, the competition is fierce for both wearable and audio accessories. Almost every brand has its own fitness monitoring and an audio device that is already on the market. It remains to be seen how well Dizo will be fair when it comes here.
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The story was first published on Wednesday, May 19, 2021, at 3:40 p.m. [IST]