The use of social media channels has changed drastically during the last few years. Twitter, Facebook, Instagram and other such networks that were earlier used for connecting and interacting with others have become integral components of companies’ marketing plans.
With Dubai being a major corporate hub, companies need to walk the extra mile to ensure they reach the maximum audience, keep their users engaged, and beat the cut-throat competition prevalent in the corporate world. And for this, the best SEO Dubai services won’t suffice. It has become the need of the hour to use social media channels for marketing purposes so that you can stay on top of your game.
However, before jumping on the bandwagon, it’s important that you know about the dos and don’ts of social media marketing (SMM). And this is where we have got you covered.
Continue reading to know more about the dos and don’ts of SMM:
As stated above, a lot of companies are leveraging the benefits of SMM. You need to create your own value through your content. The key here is to be creative. Think of out-of-the-box ideas to captivate the interest of users and interact with them. It should make them keep coming back to your page.
Use Quality Images
Frankly speaking, no matter how high-quality content you are posting on your social media pages, it’s very unlikely that it will engage your targeted audience if it isn’t accompanied by a quality image.
People are attracted by striking and vibrant images. If they are fascinated by the image, only then they will read the content that’s posted with it. Also, the content on the image should be compelling as well. It should gain their interest right off the bat.
Encourage Users to Interact
Your social media marketing strategy will only be successful if your users engage with your posts. Otherwise, it will be nothing but a waste of your time, efforts and resources. Of course, it will take some time before the audience would regularly engage with your brand on these platforms. But, you have to make a start somewhere, right? So, create engaging posts that should encourage users to interact with you.
Ask questions, conduct polls, hold quizzes and use other such tactics to garner their interest.
Maintain a Balance
This is a tricky part. When you post too much, there are chances of users missing out on reading your posts. Furthermore, you will run out of ideas very soon. On the other hand, when you do not post a lot on your social media handles, it can be the case of “out of sight, out of mind”. So, what’s the right thing to do here? It’s maintaining a fine balance.
This, however, depends on the nature of your business and the type of posts you share. Also, if there’s a major event concerning your business or a global event going on, posting regular updates pertaining to it can help to engage the audience.
Set Realistic Expectations
Social media marketing will not turn your business into a reputable brand overnight. It will take some time before ‘likes/followers/retweets’ will start coming in. So, set realistic expectations and do the hard work. It will eventually pay off.
A lot of people use this tactic with the hopes of getting more clicks and reach. This, however, does no good to anyone. When you use too many hashtags, you appear too ‘desperate’. And this can hurt your brand’s reputation. So, make a point to only use the relevant hashtags that actually are in line with the posts you are sharing.
Don’t Copy Others
Keep in mind that a social media marketing strategy that has worked for your competitor may not produce the same results for you. So, instead of blatantly copying others, try and maintain your originality. As established earlier, you need to be creative in your approach for maximum post reach and engagement.
Avoid Grammar & Spelling Mistakes
Social media ad copies are usually short, crisp and meaningful. They have no room for grammar and spelling mistakes. So, proofread all the posts before sharing them to ensure they are free from mistakes. Otherwise, it can hurt the credibility of your brand.
A pro tip: Don’t just use social media platforms for marketing your products and/or services. Thousands of other people are doing the same. Retain the ‘human’ element in your posts so that more and more people could engage with your brand. This will ultimately reflect in more leads. And then, it’s up to you how you convert them into sales.