Spotify is buying another company to further improve the discovery of podcasts

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Spotify is buying another company to further improve the discovery of podcasts

Spotify bought a few small businesses in the last couple of months further enhance the podcast experience. Over the weekend, the music streaming company announced a new acquisition designed to help build the best podcast discovery experience: Podz.

Podz is a small company that owns technology that Spotify believes it can successfully complement on its own to speed up efforts to find discoveries and deliver the right content to listeners when they need it.

Podz technology, just like Spotify, is based on machine learning and produces high-quality clips that allow users to preview important moments from podcast episodes. In summary, the new acquisition should enable Spotify to make it easier for its listeners to find the content they are listening to and for content producers to find and build fans.

By Spotify, Podz technology will be integrated into the music streaming service from the beginning of this year, so users should start seeing the first improvements before the end of 2021.

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