The banned brand Aukey continues to sell in-ear headphones on Amazon


When Amazon started combat mobile electronics companies shady scanners, Aukey and Mpow were beaten first – and yet Aukey still sells at least three sets of wireless in-ear headphones in giant online shopping, Limit has found.

Two weeks ago, I pointed out to Amazon PR that both Aukey and Mpow had seemingly found a way out of their bans. Mpow had the “xMpow MFly” series of Bluetooth wireless headsets, and Aukey sold several different series under its “Key Series” sub-brand.

I’ve been looking at their product pages ever since, and I noticed it today xMpow MFly is missing. But the Key series is alive and well with three products. Aukey seems to pay Amazon extra to advertise them on search as well, as you can see from their “sponsored” disclaimers:

Aukey pays by advertising two wireless in-ear headphones on Amazon despite being thrown off the platform two months ago.
Screenshot: Sean Hollister / The Verge

There is no doubt that these are Aukey products. You will see the Aukey brand pressed on the charging case of the EP-N7 in-ear headphones above. Aukey introduced the brand with an official press release May 2019, and at least two Key Series products, including these T-10 Wireless In-Ear Headphones, YouTube videos on the Aukey channel.

It is vaguely possible that the Key series was separated or that this Amazon business information is handled by a reseller. The Key Series website does not contain official references to Aukey, but does have one mention of Primtech Limited in the United Kingdom.

But it also looks like there were other products in the Key series on Amazon that disappeared. Like other electronics companies launched from Amazon, there are several gaps on the Amazon seller page of the brand.

Related: I continue to collect images of your inserts from Amazon packages, whether they are suspicious or not. They will help me in the coming story. If you haven’t already done so, could you send me pictures of them at [email protected]?

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