The clubhouse is going wide. Founders Paul Davison and Rohan Seth announced today that the app is no longer just inviting. About 10 million people are currently on the waiting list, the spokesman confirms, and they will be slowly added to the app over time. (Basically, millions of users won’t be added today, but apparently if you try to sign in again, you can do it.) In addition to the news, Clubhouse introduced a new logo as well as a new app icon: Justin “Meezy” Williams, rapper 21 Savage director.
“The invitation system has been an important part of our early history,” the changes are reported in a blog post. “By adding people to the waves, greeting new weeks every week on our Wednesday plans, and talking to the community every Sunday at City Hall, we’ve been able to grow the clubhouse in a measured way and keep things scaled without breaking.”
This change only happens a week after the clubhouse was launched its DM product Backchannel, whose team now says 10 million messages were sent during the first day of release and more than 90 million during the first week.
Of course, the opening of the app is happening in the midst of increasing competition. As Clubhouse built its products and got a waiting list, other social audio products like Twitter Spaces opened up to everyone. If Clubhouse wants to compete and constantly acquire new users, it needs to make sure everyone can really use it. Part of the journey was bringing the app to Android in addition to iOS, and now it has completed another major step that will remove all the ports around the new user login.