The rise of global mobile gaming game industry has reached a value of more than $ 300 billion, according to a new report from Accenture, a global technical services company.
The “Gaming: the new superplatform” report said the industry has added 500 million new and more diverse players in the last three years, a total of 2.7 billion people worldwide.
The report was compiled by analyzing data from 4,000 players in the four largest gaming markets – China, Japan, the UK and the US.
It is a three-part series that looks at the changing faces of gaming from the overall growth of the industry to challenges and future opportunities.
Women are also becoming avid players
According to the report, more than 400 million new players are expected by the end of 2023. The profiles of these new entrants are also changing: 60% are women, 30% are under 25 and a third like non-whites.
That’s unlike long-term players, who were 61% male and over three-quarters white and over 25 years old.
A total of 84% of respondents have said that video games help them connect with others with similar interests, while three-quarters of them admit that more of their social interaction is now happening on gaming platforms.
“The emergence of new gaming platforms and demographic change are pushing gaming companies out of product focus into experiential platforms,” said Seth Schuler, CEO of Accenture’s Software & Platforms business group.
16 hours per week of gaming and 8 hours per week of viewing
According to the study, players spend an average of 16 hours a week playing, eight hours a week watching or participating in game streams, and six hours a week interacting with game forums and communities.
These social interactions are one of the key factors in the growth of online gaming: about three out of four players say they expect online gaming to become a larger part of their gaming experience in the future.
“In addition to its huge size, the gaming industry has already had a significant global impact on entertainment and culture, encompassing successful movie series benefits, arena-based contests, toys and more,” said Robin Murdoch, Accenture’s global director of software and platform.