There’s a clear trend toward bigger, more expensive iPhone 12 models
By dividing the demand by device, it seems that customers are showing a clear preference for the largest and most expensive iPhone 12 models, which explains the poor performance of the iPhone 12 mini. Counterpoint Research reports that Apple iPhone 12 Pro Max has so far accounted for 29% of all iPhone 12 shipments. For comparison iPhone 11 Pro Max owned a 25% stake during the start-up period.
This trend is particularly noticeable in the United States, where Apple has sold about 40% worldwide iPhone 12 Pro Max units after the $ 1099 model was released in mid-November.
These numbers are, of course, fantastic news for Apple. They’ve created what Counterpoint Research calls “revenue superwheels” – the iPhone 12 generated 22% more revenue in the first seven months of sales than the iPhone 11 collection.
How is Apple adapting its iPhone configuration to meet these trends?
News of the latest iPhone 12 sales comes just one day after the 14th anniversary of the original iPhone’s release. Apple is not planning any major disruptions for its upcoming 14th generation devices, but it has big plans for its 15th anniversary in 2022.
Rumor has it that Apple will kill the compact iPhone mini in 2022 and launch a more affordable 6.7-inch iPhone 14 Max. The change should please customers who are looking for a larger iPhone but don’t want to spend $ 1,099.
The mini-form factor of the iPhone 12 may return on the road in the form of the upcoming iPhone SE, but that’s purely speculation at this point. In the current situation, Apple’s iPhone SE plans include a 5G version in 2022 and a future iPhone SE Plus based on the iPhone XR or iPhone 11.