The NBA and iHeartMedia, which owns iHeartRadio, will launch more than 20 new co-production podcasts as part of a multi-year partnership, the companies announced. The first performance is scheduled to debut in the fall.
“The new programs will be produced using a wide range of content from the NBA archives to tell the wallpapers of the greatest moments in sports history, as well as a mix of the latest league news, player comments, insider analysis and more.” according to the press release.
The lineup can include daily performances as well as limited series, and can come from NBA content archives by Bloomberg. “We’ve been looking for the right partner to help bring our archives to life,” said David Denenberg, NBA’s director of partnership for national and local networks. Bloomberg. “We have tons of audio material that has never been seen in daylight.”
More information will be revealed “later,” companies said in a press release.
The partnership between the two companies marks a new push from a major sports organization to sports podcasts. ESPN and Netflix in collaboration with Spotify last year podcast to the user The last dance, Documents on Michael Jordan. And not just traditional sports get podcast treatment – Spotify and Riot Games, a very popular game developer League of Legends, announced a multi – annual partnership in August.