YouTube pays content producers up to $ 10,000 a month to make popular videos with its TikTok competitors YouTube shorts. Company plans to pay $ 100 million throughout the following year, and the first payments will be made this month.
The fund can mean a lot of money to content producers, but payments are not guaranteed. The popularity needed to make money depends on how many people make and watch shorts per month, and the fees also depend on where the audience of each content provider is located.
YouTube also requires that these be original videos. Reloads and videos with watermarks from other platforms – i.e. TikTok, Snapchat or Reels – will reject the payment channel. Payments are currently available in only 10 regions, including the U.S., the UK, India and Brazil, and YouTube says it plans to expand the list “in the future.”
Content producers have traditionally been paid for the ads shown on YouTube in front of their videos, and there is a direct link between the number of times an ad is displayed and the amount of money they receive. However, with shorts, YouTube doesn’t want to show an ad in front of every snapshot, so it builds this alternative payment method to reward content producers.
The Shorts fund will eventually be replaced by a “long-term scalable commercialization program,” YouTube Product Manager Neal Mohan said. today’s episode Decoder. The fund is a “way to get moving and really start figuring out” how commercialization should work for content producers who make videos. “You’re basically wearing shorts, so the model has to work differently,” Mohan said.
Such payment systems have become more common. TikTok and Snapchat both pay content producers based on the popularity of their videos based on ads. The result is potentially lucrative for the authors, although content producers can earn a certain month less transparently.
For YouTube, the fund provides a way to start the game late in a short form video service. While TikTok has a huge lead, YouTube is at the end of the day YouTube – a huge and very popular video platform – that can give it an edge when trying to develop shorts.
Mohan noted that YouTube does not require content producers to wear shorts to improve their engagement with the platform. “Our goal is to give every creator a voice,” Mohan said Decoder. “If the creator wants to do it through a two-hour documentary on something they’re passionate about, YouTube should be the place for it. If they want to do it through 15-second short music that combines their favorite hits from favorite music artists, they should be able to do it. “