SEO world is thrilling. Every year, Google updates its search engine ranking algorithm many times. SEO techniques that worked last year may not work this year. And one that works today may not work next year. If you want to drive as much organic traffic as last year, outrank your competitors and improve your SEO, then we’ve got you covered.
Let’s explore these SEO techniques to generate organic traffic from your target audience, even if your site is new and you’re justify with no hope of getting Google to send you traffic.
Long-Tail Keywords
Also, called keyphrases, long-tail keywords are more specific and usually longer than more commonly used keywords. They allow you to slowly get more traffic to your website and be found by new and motivated audiences. Though these keywords get less search traffic, they generally have a higher conversion value and they are more specific. For a successful SEO, you need to identify long-tail keywords.
To find these keywords, use ‘Google Suggest.’ For example, just type your primary keyword into the Google search box, and see what variations Google suggests.
Another way is to choose ‘Google’s Related Searches.’ Follow the same principles and you’ll see the Google Suggestions that appear while you type your query. These suggested related searches appear at the bottom of the SERPs.
Research Suitable Keywords
Do complete research to see what the common search terms are within your industry. Assess the competition and search volume to find the most effective keywords that will enhance traffic to your website.
To search your keywords,
- Make a list of broad topics that are relevant to your business
- Expand each topic with a list of phrases you think your customers use
- Find related search terms
- Analyze the strength of your keywords
- Determine how you rank in your industry
- Verify search intent
There are many online tools to search for good keywords. These keywords tools are Google Keyword Planner, Conductor Searchlight, or SEMrush.
It is advisable to avoid using too many keywords. Overstuffing keywords on the same page will make your SEO give poor performance.
Optimize Your Main Title Tag & Your Post Headline
Another important part of SEO techniques is to optimize your main title tag. This allows your site to be readily found when someone searches for the keywords. Try using an interesting tagline, or keyword just before your brand name. The heading of your page should be SEO optimized. Make sure it is not just catchy for people but also prompts them to click.
To create title tags, follow the given instructions:
- Avoid using the same tag as your page title
- Make it relevant to the content
- Keep it under 60 characters
- Try not to use stop words (a, an, the, etc.)
- Show the branding last
- Make it readable
- Consider a Call to Action
Engaging Meta Description
The term Meta description means a short description that is seen in search results below your headline. Write an engaging meta description that will lure more traffic to your website.
To do this,
Provide a solution to the challenge your readers are looking to solve. Keep the description concise. Avoid overusing keywords. Though Meta descriptions can technically be of any length, Google truncates snippets to ~155-160 characters. So, the best is to keep your Meta description between 50 and 160 characters. Make it sufficiently descriptive.
Join Social Media Groups
Your off-page SEO strategy must include joining associations and social media groups as this have a positive effect. You’ll get indirect links from your peers which will help position your sites as one of the industry leaders in your field. There are hundreds of groups on social media platforms like Facebook, LinkedIn, and more. Join one that is relevant to your business and keep sharing your content there.
Brand Building
No doubt, Google rewards brands. So, brand-building activities should be a key form of your SEO techniques. It all hooks back to building your online authority, both for users and search engines. Simple ways to boost brand awareness include writing guest posts for online biggies, creating content on social media sites, and then adding links that take readers to your website, optimizing content marketing strategies for branding, and reaching the right people with long-tail keywords.
Besides, use a bunch of keywords in your content so that your name appears when people search for your services. Make sure your brand revolves around a single keyword.
Site Architecture & Page URL
Both users and search engine spiders should feel at ease in looking at the content on your page. To achieve this, always keep the most important web pages within at least three clicks from your home page. An easy way to check whether you have buried content too fast is to evaluate your URL structure. Your page URL structure is the most important part of the website structure. It has a direct impact on usability. When creating a URL, keep it short, clear, and easy to remember.
To create an SEO-friendly URL, consider the below points:
- Use HTTPS protocol
- Hide the www prefix
- Customize your website’s page URLs to be relevant
- Keep it short and simple
- Use meaningful keywords
- Use hyphens to separate words
- Avoid ‘stop words’ (the, and, or, of, a, an, to, for, etc.)
- Use lowercase letters
- Redirect old URLs
An SEO services provider can help you by making your site quick and easy to crawl for search engines. Users can recommend and share it easily.
Guest Blog to Get Backlinks and Traffic
Link building is the most popular marketing technique deployed by SEO Services providers. Earning backlinks from high-authority websites should be your priority to position your website as an authority. When considering link building, you should consider authority, the domain’s quantity & quality of backlinks, the quantity of referring domains, and quantity of referring IPs as well as Follow vs. nofollow links.
Data & Website Speed
The usage data of your site has a tremendous effect on your SEO services practices. Evaluate this data and know whether people are staying on your website for longer than one minute.
Check how quickly your page loads. Generally, it should load in 2 seconds. A too slow load is caused by excessive imagery of flash content along with other common performance problems. So, find and rectify the issues to enhance the page load speed.
Conclusion
You can’t overlook the importance of SEO Services these days. The techniques have shifted from a primary focus on signals that have an impact on ranking factors to focusing on optimizing pages, creating content, adding short-tail and long-tail keywords, optimizing the main title tag & your post headline, and updating meta description, and more.
