Why responsibility is the key to leveraging technology

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The onset of a new wave of innovation and technology can create mixes of reactions among C-level decision makers in any company. For every CEO, CIO, or CFO who chases the latest technological “shiny thing” and plans to make meaningful changes in their organization, there are countless others who would like to take action on little or no new technological developments.

About the author

Don Schuerman is Chief Technology Officer and Head of Product Marketing Pegasystems.

Here’s the thing – as long as some older executives may prefer to push their heads in the sand, new technology trends are like seasons; they are inevitable. In fact, the biggest risk for far too many organizations is that, either by implementing innovations half-heartedly or by ignoring them altogether, they may lose more advanced competitors who take advantage of new technology to differentiate themselves and gain a competitive advantage.

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