Xiaomi overtakes Apple as the first smartphone supplier

Xiaomi is now the second largest smartphone retailer based on global deliveries in the second quarter of 2021 a new report from Canalys. According to the research firm, the Chinese company owned 17 percent of the world market share, just behind Samsung 19 percent, but Apple 14 percent.

BBK’s Oppo and Vivo rounded out the list of the top five suppliers by 10 percent each. All five companies increased their shipments year on year, but noteworthy is how much Xiaomi has managed to increase its volume – it shipped 83 percent more phones than in the second quarter of 2020, while Samsung increased shipments by 15 percent and Apple by only one percent.

“Xiaomi is growing its overseas business rapidly,” Canalys research manager Ben Stanton says of sales growth in Western Europe, Africa and Latin America, among others. “It’s still largely skewed towards the mass market, and compared to Samsung and Apple, its average selling price is about 40% and 75% cheaper. So Xiaom’s top priority this year is to increase sales of its high-end devices, such as the Mi 11 Ultra.”

Canalys says global shipments of smartphones grew 12 percent in the fourth quarter. However, much of the growth in smartphone manufacturers is at the expense of Huawei, which itself overtook Apple in 2019 but has since been closed to the world market due to US sanctions and trade bans. So far, Xiaomi seems to be the biggest beneficiary.

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