Xiaomi maintained its market leadership position as smartphone shipments in India increased 11 percent year-over-year (YoY) in the first quarter of 2021 (Q1 2021), a new report has shown. There were a total of 37.1 million smartphones in the country. According to Canalys, the growth is due to “favorable macroeconomic factors” that allowed smartphone vendors to take advantage of the growing importance of smartphones in distance learning and working from home and leisure for Millennium during the COVID-19 crisis.
As per The pulse of the Canalys smartphone market Q1 2021, Xiaomi was once again at the top of the table, with its 10.5 million shipments accounting for 28 per cent of India’s market share. It was followed Samsung, which delivered 7 million units and had a market share of 19 percent – up from 21 percent in the previous quarter. Vivo grabbed third place with 6.7 million broadcasts, Oppo grabbed fourth place by 4.7 million units, and Realme was completed in the top five rankings with 4.3 million broadcasts in the quarter ended March 31, 2021.
Based on YoY, Xiaom’s market share fell from 31% to 28%, Samsung’s share remained at 19%, Vivo’s fell from 20% to 10%, Oppo’s share increased from 10% to 13%, Realme’s market share remained at 12% and the share of other smartphone players in the Indian market increased by 2%. It should be noted that smartphone deliveries in the Indian market declined in the first quarter of the quarter on a quarterly basis. Smartphone shipments in India in the fourth quarter of 2020 were 43.9 million units report by Canalys.
“During the first quarter, as COVID-19 appeared to be weakening, the market saw a wide range of equipment offerings and a revived offline channel that catalyzed demand,” the report notes. According to Canalys analyst Sanyam Chaurasian, Xiaom’s continued focus on multi-brand strategy in established network channels, and new initiatives such as Mi Store on Wheels to increase its offline presence helped the company maintain its leading position.
“In the Premium segment Apple had excellent performance in the traditionally soft quarter. After a strong festival city, it shipped more than a million iPhones in the first quarter iPhone 12 supported by local meetings and attractive financial offers, as well as the continued demand from the elderly iPhone 11. But the market-wide celebration is short-lived as Covid-19’s recovery in India during the second quarter goes at a rapid pace, Chaurasia stressed.
Regional locks can hamper the transportation of raw materials and devices, which can be an obstacle for smartphone brands to build optimal inventory in the second half of the year. Another Canalys analyst, Varun Kannan, said that “the combination of continued supply of key import components and a weaker rupee makes it difficult for sellers to maintain margins at current price levels.”