Yelp will allow companies to share their policies regarding COVID-19 vaccinations, the company announced today. Companies can add a couple of new attributes to their profiles; One tells whether their staff have been fully vaccinated, and the other whether clients are required to prove vaccination. Businesses can list attributes through their Yelp for Business accounts. Users of the service can find places with the best practices for them.
Being able to list vaccination policies is related to a long list of pandemic-focused features that Yelp has added to its service over the past year. The service allowed companies to define the early stages of a pandemic whether they offer virtual or contactless servicesand expanded this later other security measures, such as whether they provide al fresco dining or have a face mask policy for staff.
However, some of the Yelp attempts to help businesses during the pandemic have been received less warmly. In March last year, it was forced reverse the disputed decision to automatically adds fundraising tens of thousands of small business pages.
Vaccination policies have become controversial in some circles, so Yelp also highlights the moderate work it does to prevent businesses from getting bombarded because of their choices. It says it proactively monitors the pages of companies that want to display these policies and removes reviews that focus on them rather than the customer’s actual experience with the company. Yelp says that during 2021, it has removed thousands of reviews for violating COVID content rules.