YouTube Premium Lite subscription offers cheaper viewing without ads


Google is piloting a lower-priced YouTube premium subscription level that offers ad-free viewing without other YouTube Premium features, such as offline downloads or background playback. New “Premium Lite“The plan was user detected in ResetEraand YouTube later confirmed the test offer with its statement Limit. Premium Lite is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway and Sweden.

“In the Nordic and Benelux countries (except Iceland), we’re testing a new offering that gives users even more choice: Premium Lite costs € 6.99 / month (or local equivalent per month) and includes YouTube ad-free videos.” A YouTube spokesman said in a statement. By comparison, the YouTube Premium package costs around € 11.99 per month in Europe.

Premium Lite includes ad-free viewing in the main YouTube app on the web, iOS, Android, smart TVs and game consoles, and the YouTube Kids app. However, it does not include any of the benefits of YouTube Music, such as listening without ads, and it does not Other features of Premium such as background playback (when you want to switch to another app while listening to audio from a YouTube video) or offline downloads.

Premium Lite sounds like an enticing proposition when he hates the number of ads on YouTube, but isn’t very interested in other features of Premium, such as offline downloads. But with current pricing, it costs about 60 percent of the price of a regular Premium subscription and offers only about a quarter of its benefits. However, YouTube says the current subscription is in a trial phase and is considering more plans based on audience feedback.

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